道格拉斯：向新而行 逆境成長

經(jīng)歷了陶瓷行業(yè)原材料漲價、地產(chǎn)暴雷、疫情管控等動蕩而艱辛的局勢，2022年無論于陶瓷行業(yè)還是中國整體環(huán)境乃至全球經(jīng)濟來說都是舉步維艱并充滿不確定性的一年。作為在中國市場擁有超過20年運營經(jīng)驗的道格拉斯來說，全球化發(fā)展的初心從未改變，也不會改變。

2022 was a tough year for ceramic industry and domestic economy even for global situation under the background of increasing cost of raw materials,great shocks on real estate industry,and epidemic control,etc.With more than 20 years marketing experience in China market,Daugres has never changed its mind of globalization,and will never change.

2022·用發(fā)展的眼光對待市場

2022·Approach the market with a developmental perspective

包括2022年在內(nèi)的近三年，可以說是全球經(jīng)濟的寒冬；然而在艱難的大環(huán)境下，道格拉斯依然堅持以發(fā)展的眼光對待市場，在逆境中擴大總部大樓的綜合功能，為品牌的長遠發(fā)展以及企業(yè)的長期運營賦能。這正是道格拉斯在全球家居建材行業(yè)影響力提升的標志，也是引領(lǐng)家居行業(yè)向定制化、高端化、環(huán)?；⒅悄芑?、品味化邁進的體現(xiàn)。

The past 3 years could be described as a downturn for global market.While Daugres stick to approaching the market with a developmental perspective.The strengthen functions of headquarter building had empowered the long-term development of the brand.It means that Daugres had a growing influence in construction material industry globally.Meanwhile,this pronounced that customized,high-end oriented,green,intelligentized and taste are become the keys words for Daugres development.

市場總是瞬息萬變。在過去的一年中，道格拉斯面對各種逆流、險灘，一直努力尋找突破口。面對日新月異的市場以及時刻變化的消費需求，道格拉斯及時進行策略調(diào)整，以精細化的運營模式，滿足人們當(dāng)下對美好人居生活向往的關(guān)注。

The market is always changing.In the past 2022.,Daugres had been trying to find solutions when dealing with adversity.Face with various demands from the market,Daugres adjusted promptly marketing strategy to satisfy customers with elaborating management.

從品牌角度來說，道格拉斯基于市場發(fā)展的需求，在2022年強化“道格拉斯瓷磚+道格拉斯巖板+道格拉斯意尚”三大品牌的獨立運作模式，做到彼此之間互不沖突且互相補充的平衡發(fā)展。整年間，道格拉斯舉辦了多期以“得道·共贏”為主題的招商活動，在全國各地召開了形式不一的經(jīng)銷商會議，以保證在疫情之下與各經(jīng)銷商的緊密溝通與聯(lián)系，確保廠商一心共同發(fā)展的大方向。

For branding,Daugres strengthened the business model of “Daugres Ceramic Tiles+Daugres Slabs+M-plus”who complement each other. ”Win-win corporation”projects and series of distributors meeting all over the country helped assured the general orientation between Daugres and its partners.

在渠道方面，道格拉斯繼續(xù)加深與萬科、雅居樂、香港新世界、業(yè)之峰、東易日盛等的戰(zhàn)略合作，深拓高端工程，提前布局，以價值取代價格成為向高端發(fā)展商傳達的理念，在自營工程板塊在逆勢中取得98%的強勢增長。在采筑2022供應(yīng)商綜合指數(shù)SCI的榜單發(fā)布中，公司更是獲得包括萬科在內(nèi)200家單位認可的“合格供應(yīng)商”稱號。

For projects,Daugres developed deeper cooperation with Wanke,Agile Garden,HK New World Development,Yenova Decoration,and DongYiRiSheng Home Decoration,etc.By introducing the concept of “value”rather than “price”to top developer,Daugres reached a 98% sales increment in strategic projects.In the SCI(Supplier Composite Index) 2022 which held by ALPLP,Daugres was granted as “qualified supplier”approved by 200 companies.

產(chǎn)品一直以來是道格拉斯的核心競爭力，道格拉斯根據(jù)消費者或者市場變化調(diào)整戰(zhàn)略的同時，從未停下對于產(chǎn)品研發(fā)的創(chuàng)新與發(fā)展。

Product is the core competence for Daugres,as always.Daugres has never stopped the innovation for new product design and development.

年初，道格拉斯便獲得了“全國質(zhì)量檢驗穩(wěn)定合格產(chǎn)品”、“全國質(zhì)量信譽保障產(chǎn)品”、“全國產(chǎn)品和服務(wù)質(zhì)量誠信領(lǐng)先品牌”、“全國瓷磚行業(yè)質(zhì)量領(lǐng)先企業(yè)”、“全國瓷磚行業(yè)質(zhì)量領(lǐng)先品牌”和“全國產(chǎn)品和服務(wù)質(zhì)量誠信示范企業(yè)”六項國家級質(zhì)量認證。隨后，道格拉斯不斷地獲得行業(yè)的嘉許，包括新銳榜“影響力品牌金獎”、“產(chǎn)品力領(lǐng)先企業(yè)”、“年度產(chǎn)品優(yōu)秀獎（數(shù)碼釉—簡素時光系列）”、“榮獲巖板金獎(1200*2600*9原素系列)”;《榜樣力量》騰訊家居|貝殼·瓷磚品牌盛典“年度影響力品牌”、“技術(shù)領(lǐng)先產(chǎn)品獎”;陶瓷行業(yè)年度榜單“十大陶瓷品牌”及“年度消費者首選陶瓷品牌”；中國意大利陶瓷設(shè)計大賽“創(chuàng)意優(yōu)秀獎(意尚瓷磚-恒久系列)”等多個獎項。

At the beginning of last year,Daugres obtained six national certificates and coming with several awards by different media units.（Awards as follows）

榮耀加冕，既是一份驕傲，也是一份使命，更是一種力量，激勵著道格拉斯不斷地向前邁進。光今年，道格拉斯就推出了超100款的巖板和瓷磚產(chǎn)品，涵蓋進口和國產(chǎn)兩大板塊，經(jīng)久不竭的產(chǎn)品創(chuàng)新能力保證了品牌在市場上的新鮮感與熱度。

Those awards were the honor as well as a driving force for Daugres to keep moving forward.Only in 2022,Daugres launched over 100 new items for both ceramic tiles and slabs of Italian design and Made in Italy.The everlasting news maintained the brand buzz on the market.

2023·用開放的心態(tài)擁抱未來

2023·Embrace the future with an open mind

2023年，中國將繼續(xù)提高對外開放水平。而道格拉斯也將順應(yīng)市場發(fā)展，以更加開放的心態(tài)去擁抱未來。明年將是中國經(jīng)濟下半場的開端，道格拉斯將迎來更多新的機遇，鞏固基礎(chǔ)，練好內(nèi)功是關(guān)鍵。

In 2023,China will lean on a furthering open policy to the world.Daugres will unswervingly follow this pace and embrace the future with a more open mind.Next year would be a new start for Chin’economy,therefore,Daugres will face more challenges as well as opportunities.How to consolidate better the foundation is an essential topic.

道格拉斯仍將聚焦產(chǎn)品，精進產(chǎn)品的品質(zhì)、設(shè)計與技術(shù)，并將繼續(xù)強化產(chǎn)品美學(xué)之于美好人居生活的深度影響，從而在款式與技術(shù)雙重價值層面繼續(xù)引領(lǐng)潮流。

New product design and development is still the key point.Daugres will still spare no efforts on this and provide best product both in design and quality for people who care on human settlement.

中國在經(jīng)濟全球化進程中依然是最重要也是最好的市場，而人們對高質(zhì)量產(chǎn)品的需求也將愈發(fā)明顯。道格拉斯基于市場與自身發(fā)展特點，將堅持多品牌精細化運營的戰(zhàn)略舉措，并大膽的走出去，將高質(zhì)量發(fā)展的路線貫徹到底。

China remains to be one of the most important and best market in the process of economic globalization,and people’s desire for a better life is becoming increasingly visible.Base on the the actual market and its own developmental characters,Daugres will insist on the multi-brand elaborating management and provide high-quality services for the market globally.

2022年，有起有伏，有笑有淚，一切終將過去，機遇與挑戰(zhàn)并存的2023年已然到來。展望未來，高端消費市場和高品質(zhì)產(chǎn)品的需求只會越來越高，道格拉斯將以更加開放的心態(tài)去擁抱未來，創(chuàng)造道格拉斯獨有的市場魅力！

2022 had its ups and downs,while it will pass.The new 2023 is at the corner.Daugres is ready to embrace the future with a open mind and present its best to the world！